DIY Toolset

 Here is an overview of the most effective social selling tools

1: Infrastructure

2: Create Content

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  • Prezi for doing remote whiteboard sessions and creating super engaging content
  • SlideRocket for holding virtual webinars and detailed tracking of viewer stats
  • For video editing iMovie
  • For picture editing Pixelmator
  • I license my visual artwork via iStockphoto, and my audio via
  • Evernote as a my text editor and notebook, never thought I would use it as much as I do
  • Quicktime to create videos at a frame rate of 30fps
  • ZOHO business suite for my business e-mail, worksheet, powerpoint, and word documents
  • Google business suite for file sharing, personal e-mail, and business phone

3: Share & Network

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  • Basecamp for online project management with clients
  • LinkedIn as a networking tool

    • SlideShare to present business ideas and share points of view, I use an advanced membership that offers me lead generation campaigns
    • InMail for contextual ‘cold calls’, being able to leverage shared connections
    • Contact Manager to keep tabs on what is going on in my network
    • Activity feed relevant to both my clients and my peers
  • My Twitter infrastructure works as follows
    • Twitter as a newsletter/feed with approximately 3 messages per day, in the morning preferably stats, in the afternoon pics, and at night social
    • TweetDeck on my PC, and Hootsuite on my iPad to monitor on hashtags
    • BufferApp loaded on all my devices/browsers as a workflow system for my status updates and tweets
  • WordPress for my blog, well you are reading it!
  • Surveymonkey to poll my network with 30 second surveys
  • I have a Youtube channel where I share my videos
  • I have started to use Pinterest for infographics and discovery of pictures
  • Google+ – use for very specific information targeting the ‘engineer’
  • And yes – I disconnected from Facebook (beyond the scope of this post)

4: Communication Tools

  • I use for instant online meetings, primarily to super easily share my desktop
  • Skype for multiparty international video conferencing, use it on all my devices
  • vSee, a product far superior to do my high end video conferencing
  • Google Voice as my screening service

There are probably some more but that should give you an idea of what I believe are some of the best tools out there.

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